CONTEXT

BIGVU is an innovative software platform that empowers small businesses to create professional-quality videos using only their smartphones. With operations based in both New York City and Israel, BIGVU has become an essential tool for over 2.5 million users across more than 70 countries. The platform offers a comprehensive suite of features, including a teleprompter, automatic captions, branding with logos and motion titling, as well as customizable intros and outros. BIGVU simplifies video creation, making it accessible to anyone, regardless of their technical skills.

CHALLENGES

Despite its growing user base and popularity, BIGVU faced financial obstacles that threatened to slow its growth:

1. Needed Capital for Growth: 

As a bootstrapped company, BIGVU needed additional capital to fuel its expansion, particularly for advertising efforts that would drive further growth. However, being largely self-funded limited their access to the necessary resources.

2. Cashflow Constraints

BIGVU’s primary source of revenue is Apple, which typically takes up to two months to deliver payments. This delay in cash inflow created substantial cashflow issues, making it difficult for the company to manage day-to-day operations and plan for future investments.

3. High-Cost Debt on the Balance Sheet

To manage these cashflow challenges, BIGVU relied on expensive debt solutions, including invoice factoring and debt with repayment terms linked to cashflow. While these options provided immediate funds, they also carried high costs that fluctuated with revenue, making budgeting unpredictable and increasing financial strain.

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SOLUTION

BigVu turned to Efficient Capital Labs. In early 2024, ECL financed BigVu with the capital necessary to:

• Fuel Growth: The financing allowed BigVu to invest in operations and marketing.
• Manage Cashflow: With ECL’s support, BigVu could bridge the gap between revenue recognition and actual cash receipt, smoothing out cashflow fluctuations.
• Reduce Debt Costs: The financing from ECL enabled BigVu to pay off some of its more expensive loans, reducing the company’s overall debt burden.

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RESULTS

The financing from ECL helped BigVu to focus on growth, and hit new financial goals:

• Achieved Breakeven Point: With the additional capital, BIGVU was able to reach its breakeven point, positioning the company for long-term sustainability.
• Paid Off Expensive Loans: The company successfully retired high-cost debt, freeing up cash for reinvestment in growth initiatives and reducing financial strain.

By partnering with ECL, BIGVU was able to lay the foundation for continued expansion and success.