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Omnify finances expansion with ECL
Learn about SaaS platform Omnify's financing experience, during their refocus to mid-market and enterprise customesr
June 25, 2024
3M+
Users globally
76M+
Class hours booked
30+
Countries
industry
Productivity
Product
Global financing
use case
Invest in marketing and growth
Context
Omnify is a scheduling and booking automation platform. Founded in 2016, and headquarted in Mountain View California, Omnify's SaaS platform helps hundreds of professionals manage their schedules, sell omnichannel, and better engage with their customers.
Key takeaways
- Efficient Capital Labs financed Omnify through a 2023 strategic shift from selling to SMB to selling to mid-market and enterprise.
- With no CFO, Omnify's leadership was able to leverage ECL's speed of funding to receive financing in a days.
- This supported Omnify to finance their strategic product shift.
Challenges
Solutions
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Results
Manik Mehta
