Invest in
Marketing & Growth

Receive upfront capital today - to invest in your startup's growth.

Scaling in today’s startup environment

There are many challenges a startup faces to scale - but having the right financing is a big one. This can lead to a few problems.

What challenges do company's face investing in marketing and sales?

Limited marketing budgets

Growth is often restricted by a company’s capacity to invest in growth - both via marketing for ads and activations.

Delayed hiring

When startups delay hiring until the next equity raise, they may lose out on critical growth inflection points and growing new areas of business.

Prioritizing operating costs

In a company’s early stages they may invest in operating costs before growth. This can lead to a delay in the scaling of its customer base and revenue.

Efficient Capital Labs Solution

We provide a lifeline to the thousands of founders driving the $300 billion global SaaS market. Since 2022, we’ve been offering fair and accessible financing to founders around the world.

Why do startup founders partner with ECL to invest in their marketing and growth?

Scale faster

After you’ve found product-market fit, marketing dollars will grow your customer base and help you stay ahead of competition.

Hire a team

Whether its a key sales hire or an entire engineering team, financing can help you scale your headcount and grow faster.

Enter a new market

ECL financing can help fund an entry into a new market — a situation where upfront costs usually precede revenue from in-market sales.

Case Studies

How founders have used ECL financing

November 26, 2024
3 min read

Proptech innovator Switch Automation elects dilution-free growth

$17M
Raised
5400+
Buildings powered
Read more
November 20, 2024
3 min read

Recotap Accelerates Growth with ECL Financing

50%
Growth in Eng Team
Read more
October 16, 2024
3 min read

BigVu based in Israel & USA hits breakeven, with ECL

2.5M
Users Worldwide
70+
Countries
Read more

How it works

1

Apply online

Help us get to know your business. Sync and submit your bank, accounting and contracts data.

2

Receive an offer

Your offer will include the amount we can finance, and a transparent flat pricing offer - there are no hidden costs!

3

Get funded

Use your financing to take your business to new levels.

SaaS financing built for you

Join over a hundred customers financed by us

100+
Companies funded
20+
Countries our customers operate in
75%
Customer return for repeat financing

What we offer

Explore our financing products for global businesses and for partners

Global Financing (USD)

Leverage non-dilutive capital to scale your global SaaS company.

Local Financing

Access INR denominated financing, to help your India-based company scale.

Embedded Finance

For investors and SaaS companies, launch your own financing product with ECL’s technology and capital stack.